Why study MSc Marketing Management (Digital)?Ìý
- Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and controlÌý
- ConfidentlyÌýevaluateÌýthe effectiveness of various digital marketing toolsÌýÌý
- While specialising in digital marketing,ÌýstudyÌýbroader marketing management concepts such as strategy setting, product development, communications and brandingÌý
- Develop yourÌýpersonalÌýleadership and management skills to become a competent and successful manager
- Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.Ìý
Course accreditations
The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the ÂãÁÄÖ±²¥ Business School experience.Ìý
Association to Advance Collegiate Schools of Business (AACSB)
Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide.Ìý
CIM Graduate Gateway
ÂãÁÄÖ±²¥ is a Strategic Partner of theÌýChartered Institute of Marketing (CIM), meaning you can gain professional qualificationsÌýas well as exemptions towards a CIM Diploma in Professional Marketing.Ìý
Institute of Data & Marketing (IDM)
This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.Ìý
Discover more about the ÂãÁÄÖ±²¥ Business School and explore our campus
Key information
Next start date:
September 2024, January 2025, September 2025
Location:
ÂãÁÄÖ±²¥, Lansdowne Campus (with additional activities on Talbot Campus)
Duration:
September: 1 year full-time or 2 years with optional 30-week work placement. January: 16 months full-time or 2 years with optional 30-week work placement
Accreditations:
The Association to Advance Collegiate Schools of Business (AACSB), Institute of Data & Marketing (IDM), Chartered Institute of Marketing (CIM)
Required subjects:
All subjects considered
Entry requirements:
A Bachelors Honours degree with 2:2. For more information check out our full entry requirements.
International entry requirements:
If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, .ÌýFor more information check out our full entry requirements.